Enchanted Stag
Wild and magic, a modern interpretation of a traditional fairy tale.


My idea was inspired by Indo-European culture and fairy tales in which stags are considered enchanted creatures, solar guardians (represented In my illustration by the moon and sun necklace ) and kings of the forrest, also this idea is illustrated on the second side, where the stag is standing on the top of the mountain.

Which animal(s) did you choose as a visual and why?

Stag or Buck, because is a symbol of strength, a protector of nature and an animal so stunning to behold.

What culture or region does the animal stand for?


What story does your design tell?


What style did you choose for your design and why?

Simple lines and colours combined with free-hand drawn detail, the colours, mostly purple and blue, give a more otherwordly feel to the design, best suited for my "Enchanted Stag" theme.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.


Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

100% my own

To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

Hi, I'm Alexandra, architecture student and illustrator. I wanted to create a unique design for Victorinox, one inspired by a very special animal to me that reminds me of nature, magic and adventures into deep forests.

Other entries in this project