Yaguareté stains form patterns of incredible beauty, this added to the contrast between shades of orange and black creates a great visual impact.
Which animal(s) did you choose as a visual and why?
I chose the Yaguareté because it is a species that by its strength , its great hunting abilities and beauty, has been revered by much of the pre-Columbian cultures of Latin America . The beauty of this feline fur is amazing , is related and closely resembles in appearance the leopard , but usually is larger and has a more robust constitution . It is an animal that prefers dense and humid forests , although it can accommodate a variety of forested and open land like a Swiss army knife .
What culture or region does the animal stand for?
What story does your design tell?
In honor of the beauty of this species, I decided to represent complex patterns that make up their fur, and which is one of the reasons why the jaguar is endangered today.
What style did you choose for your design and why?
The design represents a schematization of animal fur patterns, highlighting their shapes and colors.
Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.
Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)
To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).
Hello! My name is Bernardo, I am 23 years old and live in Argentina. I am a fourth year student of industrial design. I created this design for Victorinox because the Yaguareté is native of my region and I want from all over the world could appreciate the beauty of his fur. I also found a nice opportunity to raise awareness about the endangered species.