India Calling
India is synonymous with Color, beauty and vibrancy. The peacock is the perfect blend of it all.


The Indian peacock is a colorful, swan-sized bird with a fan-shaped crest of feathers on its head, a white patch under the eye and a long-slender neck.

Which animal(s) did you choose as a visual and why?

I chose the Peacock (Pavo cristatus), which is a symbol of grace, joy, beauty and love is the national bird of India. In 1963, the peacock was declared the National Bird of India because of its rich religious and legendary involvement in Indian traditions.

What culture or region does the animal stand for?


What story does your design tell?

The dance of the male peacock by fanning out the tail and shaking the feathers is a treat to watch. In India the peacock is found in almost all parts and enjoys full protection under the Indian Wildlife (Protection) Act, 1972.

What style did you choose for your design and why?

Digital illustration using illustrator

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.


Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)


To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

Hi! I am Shawn D'souza, I am 27 years old, and I live in Mumbai, India. I work here as a designer since 3 years. I created this design for Victorinox cause I think anyone can have a bit of the indian cultural experience with them. Its vibrant, colorful and elegant. A pocket sized treat to make any dull day bright!

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