The ermine. It has it all: it looks cute, is very elegant, and not to be messed with. In my parent's garden live several of their close cousins: stone martens. Everything that gets broken around the house, my father blames on these cunning little animals. I always hoped to see an ermine amongst them, but alas.
Which animal(s) did you choose as a visual and why?
What culture or region does the animal stand for?
Ermines can be found throughout the northern hemispere, that is why I chose a wintery palette.
What story does your design tell?
Whenever I see ermines, they remind me of the fairytale of the Icequeen; elegant and seductive, but also dangerous and cold.
What style did you choose for your design and why?
Ink and colored pencil. I thought an analogue approach would firt the topic of animals best, to give it more warmth and an organic feel.
Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.
Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)
All is mine.
To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).
Hi, my name is Ellen Lambrichts. I am an illustrator living in Antwerp, Belgium. I chose ermines for my design for Victorinox, because I've always been intrigued by them. They are elegant and seductive, but also cunning and fierce, just like the Icequeen in Andersen's fairytale.