Quetzalcoatl
"Serpiente emplumada" (feathered serpent) prehispanic deity in the Mesoamerican culture.
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Solution

I wanted to choose an animal that could represent Mexico's culture and with which everyone could feel identified. Something that could be clear and iconic.

Which animal(s) did you choose as a visual and why?

It's two animals combined in one, a serpent and quetzal. They are two iconic symbols in the mesoamerican culture. It is the representation of human duality.

What culture or region does the animal stand for?

Mesoamerican culture

What story does your design tell?

It represents the duality inherent in the human condition: the "snake" is the physical body with its limitations and the "feathers" are the spiritual principles. Formerly it was believed that the entire universe had a dual or polar nature, and that the Supreme Being has a dual role. On the one hand it creates the world and on the other it destroys it. It represents life, light, wisdom, fertility, knowledge, etc.

What style did you choose for your design and why?

I used a prehispanic design couse I wanted somethig that could represent our roots.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.

Mexico

Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

No stock material was used. My design was based on prehispanic representations on pyramids.

To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

Hi my name is Norma, I am 39 years old and I live in México. I work here as a graphic designer for about 15 years. I created this design for Victorinox cause I think it is an iconic representation not only for México but also for other countries that are part of the Mesoamerican culture. It combines a serpent and a quetzal and it represents the human duality. I was inspired by the temple of Quetzalcoatl in Teotihuacan. I tried to use vivid colors that are asociated with our culture.

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