I wanted to make a design that was unique and beautiful, but also a bit "camouflaged". Like it's real world counterpart, spider monkeys are very hard to see one of these in the wild, even though we can hear them. They usually live high up on the trees, behind the dense Amazon vegetation. But once you find it, they are easy to follow!
Which animal(s) did you choose as a visual and why?
What culture or region does the animal stand for?
What story does your design tell?
Spider monkeys live in the tropical rain forests of Central and South America. They have super long arms and tails that can grab stuff, usually tree branches, but they can also grab swiss army logos ;). Sadly, many of their species are endangered and they aren't as many as they were in the past. Hopefully this campaign will help create some awareness around this.
What style did you choose for your design and why?
Collage style maybe? I wanted to combine different styles in the mix. There is a little bit of Mexican folk art, Hindi influences, and of course some Peruvian pre-columbian cultures (sp. Nazca and Paracas). We in the Americas are a mix of different cultures and ethnicities after all ;)
Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.
Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)
Nope, but I look at a lot of monkey pictures and videos. I even got inspired from some decals I found at a public restroom once :P
To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).
Japanese born Peruvian living in Chicago