I wanted to do some different, talking about the animal and the technic. Usually the submitted designs seem so childish, even when the knife is thinking for all the consumers. I think what the design should be more versatile and suitable for all the users.
Solution
Which animal(s) did you choose as a visual and why?
I thought in a keel-billed toucan because is a bird full of color and very attractive.
What culture or region does the animal stand for?
This specie of toucan lives in the Latin American jungles, can be found from Southern Mexico to Venezuela and Colombia.
What story does your design tell?
In the "Wichi" culture, in Argentina, the toucan was seen like a messenger. Similar to Hermes for the greeks.
What style did you choose for your design and why?
Digital Illustration.
Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.
Mexico
Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)
No, I didn't. I designed the entire illustration from the sketch to the final result.
To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).
Hello my name is El Urve, I'm 21 YO and I live in Mexico. I'm studying Graphic Design (Almost finished). I created this design for Victorinox cause I wanted to do some different, talking about the animal and the technic. Usually the submitted designs seem so childish, even when the knife is thinking for all the consumers. I think what the design should be more versatile and suitable for all the users.