Latin Heart (Lite)
The Torogoz’s nature and mystical beauty
1/8

Solution

The land where I had the luck to be born has many charms, but without a doubt one of the biggest is a diverse nature, located in the heart of the Americas. In my previous entry I did the fusion of three Central-American birds as one, but now I had the impulse to take one of them (the closer one to my heart) and bring with it a piece of this paradise. So now the focus is on my National bird, the Torogoz (Eumomota Superciliosa)

This bird has an undeniably presence and beauty, you always notice when it’s on sight, but it goes beyond with a sacred meaning, as it was for our ancestors is now for us, for example a Torogoz’s visit, see them flying around or have them close to you turns into a whole experience and a blessing. That encounter with a sacred bird became the main story of my design, a bit of the continent’s Latin Heart in one piece.

Which animal(s) did you choose as a visual and why?

I choose the Torogoz for this ‘lite’ version, because of a personal identification with these birds, starting form the fact of where I am from, the sacred meaning of this beauty from our ancestors and now for us, and to their unpaired beauty, the color mix and that two turquoise feathers so good looking… (Fun fact, the tail moves like a clock’s hanging pendulum when standing in a tree)

What culture or region does the animal stand for?

Central American culture, El Salvador, as part of Mesoamerica.

What story does your design tell?

The encounter with this sacred bird, the Torogoz, midair in front of our sun, as a glimpse of the latin heart where I live.

What style did you choose for your design and why?

I’m coming from the first version, ‘Latin Heart’, where I took three inspirations mixing them. This time I’m going for a more refined aesthetic, named as the ‘Lite’ version, simplifying in friendly shapes and taking the stronger features of my bird-inspiration in a design way, with my essence as a designer on this, from the shapes to the vibrant color palette.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.

San Salvador, El Salvador, C.A.

Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

All mine.

To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

¡Hola! I am Irvin from San Salvador, El Salvador in the latin heart of the Americas. My work for Victorinox is taking inspiration from the Torogoz, a beautiful bird from my land (and also sacred for my Mesoamerican ancestors) flying gracefully, a glimpse of this paradise, a piece of the world, turned to a design language… Hope you like it!

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