The vaquita (Phocoena sinus), also called by the locals Cochito Baja California Norte, is an endemic porpoise of the biosphere reserve Upper Gulf of California and is the smallest whales in the world (150 cm). It's almost hard to see, just comes a time to the surface for air. For its most enigmatic state and its peculiar features was that I chose to design for the Swiss army knife.
Which animal(s) did you choose as a visual and why?
For its rarity, being a very small whale and this kind of animal is not found elsewhere in the world; and on the other hand it is so peculiar that this species is critically endangered of extinction so I did not hesitate to capture this animal so beautiful.
What culture or region does the animal stand for?
The biosphere reserve Upper Gulf of California, Mexico.
What story does your design tell?
When I checked the profile vaquita I found interesting given its natural condition and his little sighting (except diving where he is seen in its natural habitat); and on the other hand is the imminent risk of extinction due to illegal fishing and indiscriminate use of fishing nets in full ecological reserve; problems is under protection and trial by the very low number of rescued cows (less than 100 individuals).
What style did you choose for your design and why?
Illustration vaquita style is realistic or as close to it. Although I stylize the animal in blue and light colors on the back of the housing to give sense of ease and fluidity, qualities that must be preserved even in this species should live.
Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.
Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)
I did not use any third-party materials. To create the design I turned to the textual and visual research.
To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).
How about everyone! I'm Rob Gopar-Merino, 32, settled in the State of Mexico. I took more than 5 years in the field of design and illustration work and performing occasionally make my own projects and strokes by mere taste. In this design for Victorinox, this animal deserved a space and a worthy representation to be seen and valued because of their imminent extinction, and the efforts of admirable people willing to save and give another chance to survive in this world of extraordinary nature.