Mexican Art - Huichol
I try to show Huicholes' art with one of the animals that live in the same area Huicholes Live too.


This is a collection where I'll try to show in my own way, Mexican Cultures and their Arts expressions. The concept of this collection as asked in the brief is to show an animal from my country or area, also inspired in my culture. Well, Mexico has had many many cultures and art expressions though history until today and this is why I came up with the idea of showing as many as I can.

Which animal(s) did you choose as a visual and why?

Ocelots' fine fur has made them the target of countless hunters and this is why they are near extintion. I hope this helps bring more attention to it's situation.

What culture or region does the animal stand for?

State of Nayarit. Jalisco, Durango, San Luis Potosi, Zacatecas, State of Mexico and Coahuila are some of the states where Huicholes have populated at some point in history.

What story does your design tell?

The word “Huichol” means Chaman or wizard in Wixarika language.

What style did you choose for your design and why?

Mostly based in Nayarit and Jalisco, Huicholes draw ancient animals drawn by centuries, with yarn in different tones, probably the most know is the beading technique that gives more texture and shows a shiny surface.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.


Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

No, everything in my design is !00% made by me.

To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

Hi! I am Eduardo de la O Chi, I am 29, and I live in Mexico City. I work here as an architect, designer and a 3D Artist since 2006. I created this design for Victorinox cause I think Huichol Art and Culture is one of the most beautiful in the world as many others we have here. I hope this design makes you more curious about Mexico and our culture.

Other entries in this project

Papa Duck