Lupe the Axolotl
Lupe the Axolotl a playful monster who draws on amate paper like his aztec ancesters.


A tribute to traditional amate drawings that are part of mexican folk combined with an endangered mexican animal that was considered a mystical creature by the Aztec culture.

Which animal(s) did you choose as a visual and why?

Ambystoma mexicanum, anfibian also known as Axolotl. From the nahuatl: Atl-Water Xolotl-Monster. It is an endangered mexican salamander that lives in lakes.

What culture or region does the animal stand for?

Prehispanic and even Contemporary México

What story does your design tell?

He is Lupe a nice creature that lives in Xochimilco Lake, in Mexico City. He likes to swim among the aquatic weed, and collects nice flowers and objects that are dropped on the lake. He keeps a secret diary where he draws self-portraits on amate paper as a resemblance of the ones the Aztecs used to wrote their codices. Lupe loves his country and is very proud to show himself to the world.

What style did you choose for your design and why?

Flat illustration, because it is a nice way to emulate amate drawings, which are traditional on mexican culture since the Aztecs. Amate is brown paper that is created from the bark of different mexican trees. Amate drawings are handmade by mexican artisans and painters that usually use colorful flowers and animals and sometimes traditional architecture.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.

I did, México!

Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)


To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

Hi, I'm MarthaLilia: wanderer Mexican designer. Monsters, animals and nature lover. Distracted, dreamer, sweet sour contradictory urban woman.

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