Gentle Beast
The Jaguar is a mexican feline considered a fierce animal, but it´s a docile big cat


The mexican jaguar is an endangered specie usually hunted because of the fear of the populations of been atacked, when in fact it´s just protecting his habitat and it´s natural and only home. It´s a nice, sweet animal that has almost disappeared because of human activity.

Which animal(s) did you choose as a visual and why?

Mexican Jaguar

What culture or region does the animal stand for?

This specie has been present from ancestral cultures like the mayas, the aztecs also known as the mexicas, the last prehispanic culture in México. There are proofs of the respect the cultures had for his animal in the ancient potrery, in the archiqueture and murals of this ancients societies. Nowadays, the mexican jaguar live in the Mexican Jungle but there are few specimens.

What story does your design tell?

Two jaguar brothers in my jungle just having fun

What style did you choose for your design and why?

I tried it to do it realistic but I´m not so good doing that on vectors, i wanted to communicated the face of this marvelous animal.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.


Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

No, just the fonts. Bromello & Edo SZ.

To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

I´m a mexican graphic designer, passionated by my culture, origins and proud of my country.

Other entries in this project