Into the Wild
The greatness in the palm of your hand
1/8

Solution

I want to project the force, grace, elegance and greatness of the tiger, on the knife.

Which animal(s) did you choose as a visual and why?

I chose the Bengal tiger because this animal represents power, greatness, elegance, strength, and I think these qualities go well with the image of Victorinox

What culture or region does the animal stand for?

The Bengal tiger is found primarily in India with smaller populations in Bangladesh, Nepal, Bhutan, China and Myanmar. In the Asian culture the tiger is considered the king of all beasts and represents powerful energy.

What story does your design tell?

I have always been attracted about how enigmatic and powerful this animal can be and how easy it is for him to steal your gaze in an instant finding yourself not wanting to look away due to its stateliness, it is amazing how contradictory it can be sometimes. Also with this design i wanted to raise awareness about how this species is in danger of extinction and how we have to do everything in our power to try to preserve it as long as we can.

What style did you choose for your design and why?

The style of my design is a geometric illustration, It is rather minimalist and elegant.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.

Venezuela

Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

I only use the fonts for the presentation North Land and Nevis Bold

To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

Hi! I am Andrea Leal, I am 24, and I live in Venezuela. I work as a designer since more than a 2 year ago. I created this design for Victorinox cause I think that I have a great idea and I put a lot of heart, to create something that appeals to the public.

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Coyote
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Whoo(pa)per
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Hare - cut
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