Colored Chameleon
Colored chameleon chasing a fly


The idea evolves around a colored chameleon that chases a fly, but doesn't catch it. On one side the chameleon catches the Victorinox logo instead of the fly that is smarter and flies away before the chameleon can catch it, and on the other side the fly is taunting the chameleon by flying right above his head. I used paint to realize this idea, more exactly dots of paint and watercolor, and after that some Photoshop retouching.

Which animal(s) did you choose as a visual and why?

I chose a chameleon as a center animal because of it's beautiful coloring and ability to change those colors.

What culture or region does the animal stand for?

Most of the chameleon species are found in Africa, in Madagascar. I think the love for animals including reptiles applies for everyone and it doesn't matter the region where the animal is found wild, as long as it is recognized by all people.

What story does your design tell?

Is the story of a hungry chameleon that is a bit clumsy and can't catch the smart fly. He is running to catch the fly but one time he ends up catching the Victorinox logo and the second time the fly is standing on top of his head.

What style did you choose for your design and why?

I chose to hand paint the design with a dot painted technique combined with watercolor and a final touch of Photoshop retouching. I consider the technique to be special and interesting and eye-catching.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.


Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

The design is drawn by me and I didn't use any third party materials..

To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

I am Alexandra Voicu. I'm a Designer and Art lover, working in the field of Graphic Design and Interior Decor. I'm based in Romania, the country where I was also born and where I do my creative work. Trying to create something unique, I made this hand painted design for the Victorinox competition, that illustrates a very colored chameleon chasing a fly, but the fly outsmarts the chameleon and the last one doesn't catch the fly.

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