Dog racing symbolizes freedom and endurance for following your dreams.

Visual solution

Which animal(s) did you choose as a visual and why?

I chose greyhound because I am fascinated by the speed of this dog. They are like wind in the animals' world.

What culture or region does the animal stand for?

Greyhounds are found all around the world. They are international buddies.

What story does your design tell?

The greyhounds shown in the knife connect the past with the future. The numbers on the racing shirts are 18 and 84, because 1884 is the year when Victorinox was established. And why is this connected to the future? Because the greyhounds symbolize endurance and strong spirit shown by Victorinox in order to achieve dream goals. Greyhound speed symbolizes the fast successful development of this company.

What style did you choose for your design and why?

Vector graphic.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.


Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)


To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

Hi, my name is Marko and I am a student of graphic design.

Other entries in this project