A swiss army knife that combines design, style and versatility with the essence of the knife and the beauty of the macaw.
Which animal(s) did you choose as a visual and why?
I´ve chosen a macaw because it´s an incredible animal, typical of the culture and the zone and it deserves to be admired with greatness.
What culture or region does the animal stand for?
Mexican and latinoamerican
What story does your design tell?
In the mayan culture the scarlet macaw represented the force of the sun and the power of fire. It is a majestic bird that lives in the jungle, however, the macaw is at risk status because of their illegal catch. Because of that, the design seeks, besides being aesthetic, to cause an environmental concern for the macaws.
What style did you choose for your design and why?
I`ve chosen to make my design simple in shapes as minimalistic but very attractive with a variety of colors.
Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.
Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)
No, I haven´t.
To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).
Hi! I am Romina Morales. I am 19 years old and I live in Mexico, Mexico City. I am an engineering student in innovation and design. I created this design for Victorinox because I think that the Guacamaya is one of the most beautiful Latinoamerican birds because of its variety of colors and abilities, it also has many similarities with the Swiss Army Knife such as lightness, versatility and the way the wings and tools are unfolden. The design is simple, attractive and minimalistic.