Kauyumari. The Blue deer.
Visions of the Wixarika people under peyote effect.

Visual solution

Which animal(s) did you choose as a visual and why?

In the Wixarika culture, they use peyote as a path to communicate with Kauyumari (his representation of God), which shows it self during the psychedelic trip with the shape of a blue deer. Such experiences and visions are then reflected in the wixarika art using small beads, wire and a great sense of color.

What culture or region does the animal stand for?

Wixarika (Huicholes).

What story does your design tell?

On the front of the knife, I wanted to represent Kauyumari both its earthly form (peyote) and its metaphysical form (blue deer), which it shares with corn and fire an important place for wixarika people. On the back side, I wanted to show the fusion happens during the psychedelic trip of being with divinity and the cosmos, represented by the moon and the sun.

What style did you choose for your design and why?

Wixarika art, because I think its important to show to the world a taste of their culture and tradition to create awareness about the damage being done to their holy places.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.


Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

I make a research of various examples of wixarika art, but only to understand their technique and graphic style.

To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

Being a designer is just a way of touching the world and enhancing it a little bit, in my personal opinion. The very act of creating a beautiful object able to provoke something as anyone watch it is my goal at the starting of any project.

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