Members of Jama Claque culture use animals tattoos in their bodies for protection, they assumed that they took on the characteristics of the animal, when an animal was hunted they also use their skin as clothing as ritual
Which animal(s) did you choose as a visual and why?
Black alligator or crocodile, these animals have many shapes and textures to use
What culture or region does the animal stand for?
Jama Coaque it´s a Ecuadorian culture, the menbers of this culture use animals tattoos as protection when they hunt, they used animals that represents power
What story does your design tell?
The design shows the sequential use of tattoos and the representation that show the transformation of the hunted animal to the hunter
What style did you choose for your design and why?
Vector illustration, it´s to rescue each form from the stamp
Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.
information of my country is complete
Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)
original impressions of Jama Claque stamps, stylized shapes and redrawn
To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).
Hi, I'm Daniel, Ecuadorian designer. For this limited edition Victorinox have chosen to rescue the forms of the stamps of a Ecuadorian coast culture, this design represents te use and the process of transforming the hunter to hunted animal