Heart of Romania
Life in the mountains as a shepherd.


The idea is to show the friendship between the animals and an old shepherd. This friendship is full of tradition in Romania, especially in the old counties.It is very beautiful and close to the nature.

Which animal(s) did you choose as a visual and why?

I chose the owl, bear, mountain dog and the ram because, as a shepherd in Romania, you have to be wise like an owl, strong like a bear, fearless like a mountain dog and stubborn like a ram. Also all these animals seen close to a shepherd.

What culture or region does the animal stand for?

The animals I illustrated are from Romania, in fact Romania is very well know for its brown bears.

What story does your design tell?

My design tells the story of Romanian shepherds, the traditional ones. They live in the mountains surrounded by animals. In my illustration I wanted to tell that the shepherd takes care of his animals and they take care of him, becoming one entity.

What style did you choose for your design and why?

I used a flat design becasuse I wanted it to be like a totem and reflect only the essence of the story.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.


Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

NO, I didn't used any third party material.

To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

Hi! I'm Roberto, I am 22 and I live in Romania, Constanta. I am a third year student in the graphic design department of an the arts university from Iași. I created this design for Victorinox because I think that Romania has a very beautiful tradition still intact in some ares of the country.