Your Swiss Army Knife 2017

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The Red Coyote
The Red Coyote
1/8

Solution

The “Coyote” or “Utiú” in mayan language, is a common animal in this part of America. Althogh its color isn’t red, but brownish, I wanted to publish in reddish colors because it’s a very important color among the natives in my country. The red symbolizes blood, life and the east where the sun rises.

Which animal(s) did you choose as a visual and why?

Coyote

What culture or region does the animal stand for?

North and Central America

What story does your design tell?

The “Coyote” or “Utiú” in mayan language, is a common animal in this part of America. Althogh its color isn’t red, but brownish, I wanted to publish in reddish colors because it’s a very important color among the natives in my country. The red symbolizes blood, life and the east where the sun rises.

What style did you choose for your design and why?

Vectorial illustration

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.

Guatemala

Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

No.

To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

Hi! I’m JE Arredondo. I’m a graphic designer, painter and writer from the beautiful Guatemala.

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