Waiting for the natural light of the outside.


In this case I want to do something different because i put some fireflies resting without light. I put a green background simulating leafs because it´s the complementary color of the red one that we have as logotype.

Which animal(s) did you choose as a visual and why?

Fireflies because they´re well known for them luminescence and everybody knows them.

What culture or region does the animal stand for?

Humid zones of Asia and the American continent.

What story does your design tell?

It´s hard to believe that nowadays we have dificulties to see at least one of this beautiful insects. Maybe We push them away with our big amount of lights and maybe they´re waiting for us to turn our lights off so they can return to be the natural light of the outside.

What style did you choose for your design and why?

Graphic style because it´s smooth and attractive.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.


Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

No third.

To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

Isaí Mateo Reyes, 20 years old from Morelos Mexico, Graphic design student from Universidad Internacional UNINTER.

Other entries in this project