Hoopoe! Hoopoe Hoopoe!
Emotion, familiarity, joy and tradition.


The design call familiarity, joy and tradition. It is inspired by childhood's story, known by all romanians.

Which animal(s) did you choose as a visual and why?

I choose Hoopoe because everybody has grown up in Romania with the childhood story of The Linden's tree Hoopoe. I think it's a very unique appearance and even if it's small it never passes unnoticed.

What culture or region does the animal stand for?

Romanian, especially NE part

What story does your design tell?

I chose an interpretation of traditional Romanian design and the illustration of a childhood story. The Hoopoe is playful, joyful and everyone knows her specific trill that's why the title of the design: HOOPOE HOOPOE HOOPOE. Every morning waking up the village with her song

What style did you choose for your design and why?


Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.

Iasi, Romania

Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

No. The font used is Ecoveggie

To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

Hi! I am Andreea, I am 23 years old, and I live in Romania, Iasi. I am an architecture student and this is my first time when I participate at this kind of competition. I created this design for Victorinox cause I think it would be a nice way to make known the charm of romanian stories and because i think the hoopoe bird is a very beautiful and inspiring bird, which is in danger of extinction.

Other entries in this project