Rooster Family
An old Chicken family, Rooster is their last name


It´s funny the way that you can interpret something. In this case I want to fusion an old human family with a chicken family, so I want to create this characters according with the experience as a kid living in a small town watching and matching all this stuff like the rude and none words dad with the rooster, the gently mom with the hen and their kid who's always in troubles with the kid chicken/rooster.

Which animal(s) did you choose as a visual and why?

Rooster, hen and kid chicken/rooster. I chose them because I wanted to make a little fun with the fusion of an human family with a "Rooster family".

What culture or region does the animal stand for?

The American continent mostly North America.

What story does your design tell?

It´s an old american family. The rude and none words dad, the gently mom and their kid who's always in troubles.

What style did you choose for your design and why?

It´s my personal style but Im also influenced from cartoons so I want to make it look funny and friendly.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.


Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

No third.

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Isaí Mateo Reyes, 20 years old from Morelos Mexico, Graphic design student from Universidad Internacional UNINTER.

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