Your Swiss Army Knife 2017

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Eagle bw
Revealing vibrant colors and textures that go back to the basics of the history of my country
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Solution

The eagle, a representative animal of my country. As the legend says that Huitzilopoztli told the Mexica to establish their city where they found an eagle perched on a cactus devouring a snake. Abstract textures of eagle feathers and scales of the snake, black and white.

Which animal(s) did you choose as a visual and why?

I chose the eagle because it is a very strong animal that reaches unimaginable heights and is the animal with which I identify more my country and that we present worldwide through our flag

What culture or region does the animal stand for?

Mexico

What story does your design tell?

An important animal of our culture because as I said before it is an animal of legends and taking all those modern and new techniques to show the new generations our bases and values.

What style did you choose for your design and why?

Abstract and minimalist shapes in black and white, a focal point in red which highlights the brand. Because I identify these colors with our past culture and country.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.

Mexico

Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

Based on some images just to take animal textures i had chosen

To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

I am 29, I live in Mexico City, profesionist for quite a few years. The idea of this design is revealing vibrant colors and textures that go back to the basics of my culture and recalling the history of our flag eagle. An important animal of our culture because it is an animal of legends.