I The Urban Pig
This is for all who love beards, tattoos, hard music, hard party, bourbon, bikers and night life!


This is for the party animals. For people who party hard but take it easy :) It is for fun and fun only. The idea represent the animal of the city jungle :)

Which animal(s) did you choose as a visual and why?

It's a pig :) It describes the truly nature of the urban life:) Great and funny character. Has a Victorinox tattoo on its neck and an ear ring for keys. When you scratch its butt you get the tool you need. Loves to eat, loves to have a good time :) And it's pink. Looks at the world through a pink glasses. Don't take it to hard and enjoy it the way it is.

What culture or region does the animal stand for?

The universal urban culture of the modern fast living world. The culture of having a good time with friends :)

What story does your design tell?

Live like a party animal. Party like a pink pig. Have a beard, have a tattoo, have a ear ring, have ... a good time.

What style did you choose for your design and why?

A simple clean cartoon style. It fills all the surface. Combine each element of the product with funny element of the character. Jeans and belt for the bottom, ear ring for the keys holder, neck tattoo for the Victorinox's logo. And full with surprises from its pockets :)

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.

You can find this animal all around the world. May be one is sitting right next to you :)

Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

It is all me :)

To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

Just a guy. I love to lаugh. Enjoy life and having fun. I am an Urban pig. What about you?