Sparrow
Sparrow is the spirit of life
1/8

Solution

In many cultures, there are a variety of beliefs and symbolism related to the sparrow. It is often considered a symbol of hope, fertility and renewal of life. Sparrow is quite present in Serbia. Enough has been described in the literature. Quickness and agility possessed by these small birds are attributed to them, and some human traits. As the poets sparrows looked through "rose-colored glasses" of human qualities assigned to them serenity, excitement, hard work, the spirit of vibrancy. It is particularly expensive in children's songs and stories.

Which animal(s) did you choose as a visual and why?

I chose an animal, a sparrow. This animal is very present in my country, Serbia. It represents beauty, vivacity and spring.

What culture or region does the animal stand for?

Sparrowis a tiny resident of Serbia became its symbol thanks to poets. The sparrow, or Dživdžan, a motive that is very much present in the literature, a frequent motif on paintings by famous artists, and these small birds are often attributed to some human qualities such as diligence, liveliness and vivacity.

What story does your design tell?

The story of the happiness and beauty of life.

What style did you choose for your design and why?

I took the traditional style of our region, the traditional colors of the flag of Serbia- blue, white, red and gold.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.

Serbia

Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

No

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Milan Rankovic was born in Smederevo, Serbia. Graduating from Faculty of applied arts in Belgrade in industrial design. I'm currently employed in a public institution, first as a head of the marketing department and later as the art director, in charge of organisational activities in the field of visual arts and activities in the field of graphical design, prepress activities and the like.

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