Eagle Trace
A powerful symbol for an iconic product. Perfect for a client with the sharpest eye.
1/8

Solution

My idea was to represent a classical and beautiful animal with a modern approach in design. Presenting some dominant parts of its body, like the eye and legs. And the surroundings in which they can live, the ideal mountains. The design is a juxtaposition of simple geometric figures, with realistic and more artistic illustrations of the important elements in the theme. The palette of colors combines the iconic red of Victorinox with predominantly natural and warm colors.

Which animal(s) did you choose as a visual and why?

I choose the eagle, a majestic bird with elegant and fast flight. For Mexico it's a historic symbol. For me, it's a beautiful animal that represents power, freedom, and transcendence.

What culture or region does the animal stand for?

In my case, the golden eagle stands in mexican culture and history as the living symbol of a message from the ancient God of Sun and War, Huitzilopochtli. He dictated that it was necessary to seek a new land to find progress, wealth and power. Legend tells of the chosen landing spot of a great golden eagle, showing the ancient Aztecs the place where they were to build their new city: Tenochtitlan. It is now our capital city of Mexico.

What story does your design tell?

My design is a portrayal of strength and endurance.
I wanted to narrate these values with a combination of art by symbolism. Create harmony between the beauty in the wild, nature, and remembrance of adventurousness. All of this, for me, evoques the Victorinox product.

What style did you choose for your design and why?

Realism with digital accents. Because of the combination in elements and the details involved, I wanted to represent a union of classical style with a modern twist in the product's design, that could capture attention, character, as well as longevity.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.

I'm an artist from Monterrey, México. My approach to hyperrealism is always present in my artwork, as well as the beauty I find in detail and eccentricity.

Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

No.

To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

Gardenia is an artist from México. She works from her home studio. Her approach to hyperrealism is always present in her traditional and digital artwork, as well as the beauty she finds in detail and eccentricity. She also collaborates in a interior design studio, where she practice her passion in incorporating art in an architectural environment.
This design is a portrayal of strength and endurance. Combining art and symbolism of the beauty in the wild, nature and remembrance of adventure.

Other entries in this project