I intend to create a strong visual impact of the peacock, as well as a different texture


I wanted to experiment with digital illustration made with colored pens to create a different quality. Furthermore, I wanted to have a balanced composition with the beautiful and colored feathers on one side and the expressive head on the other side. My idea is to have a different experience as a user of the Swiss Knife, since it looks as if it were hand drawn.

Which animal(s) did you choose as a visual and why?

I chose a peacock because it is a universal symbol of beauty, elegance and sophistication, all characteristics that I believe the Victorinox Swiss Army Knife shares with this animal. Furthermore, it has very unique qualities that when it shows you its colored feathers, it creates an experience you will surely never forget.

What culture or region does the animal stand for?

Originally it came from India, but it was adopted worldwide as this symbol of magnificence.

What story does your design tell?

My design tells the story of a one of a kind creature that changes the experience of the viewer, and hopefully invites him/her to not only admire its beauty, but recognize that it is utterly impossible to replace animals worldwide, which is why we need to take care of their natural habitat.

What style did you choose for your design and why?

As I previously stated, I wanted the design to have a more care free notion, because for me the peacock also shares that quality when it shows its feathers with absolute liberty, and so I decided to use digital illustration with colored pens and a brush that works for iPads.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.


Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)


To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

I am Mariana Guerrero and I study Graphic Design in Mexico. I've always admired the visual characteristics a peacock has, as well as the universal connotations and cultural significance of the peacock as a sign of beauty, elegance and sophistication, all qualities that the Victorinox Swiss Army Knife share without a doubt.