The Black Bear
Brittleness of power


Although the bear may be seen as a symbol of strength and power, we have taken a toll on the specie's population, oftentimes by taking advantage of how fragile this magnificent animal can be.

Which animal(s) did you choose as a visual and why?

The black bear, cause its the symbol of strength and power.

What culture or region does the animal stand for?

Mexico, United States of America and Canada

What story does your design tell?

Animals will more often than not rely on an aggressive behavior in order to scare a potential threat, and to protect themselves and their own.

What style did you choose for your design and why?

I choose cartoon style to make it look friendly and funny.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.


Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

No, I didn't use third-party material.

To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

Hi, my name is Xochitl, I'm from Guadalajara, México. I'm 27 years old and I'm a graphic designer.

Other entries in this project