The Huichol´s crafts is a traditional mexican art. The uses symbols for tell histories, uses sacred animals, flowers, sun, stars. The handmade beads were then pushed carefully into the wax to create vibrant forms and colours crafts. The deer is sacred animal for this community, like the jaguar, turtle. The Huichol, things that beef deer it is rich in knowledge and connect to the central axis in the universe.
Which animal(s) did you choose as a visual and why?
The animal... Deer. Because in Mexico is typical and symbolic for some communities.
What culture or region does the animal stand for?
Culture: Huichol, in the west on Mexico, in the mountains.
What story does your design tell?
I try to tell the sacred deer and the material that the Huichol´s indians uses for the crafts. They uses beadwork over the wax.
What style did you choose for your design and why?
vectors like beadwork, and the deer head is too vector, but simulated shadows and depth, all this for stage a traditional craft
Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.
Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)
To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).
A statement just like "Hi! I am Ruben, I am 35 years old, and I live in Mexico. I work here as a designer since 12 years. I created this design for Victorinox cause I think the mexican culture and Huichol art is beautifull and live using many colours and symbols. I used the deer because is sacred for this community and typical in they crafts.