My idea was to make a parallel between the virtues of the knife that has Two very strong images being "closed" or "open" (safe and sharp) (blunt and sharp) (elegant and tool) and it picked the penguin is effusive and "flies" underwater but is also quiet and elegant on earth.
Which animal(s) did you choose as a visual and why?
Penguin chose it because if there is a nice bird, it's him. In addition to elegant. It also has the virtue of having two faces, one of tranquility in the land and other agility in the water, as this is also our victorinox that closed in elegant and austere in its form, but the opening is a universe of applications and uses. Furthermore, both the penguin and the knife are very resistant.
What culture or region does the animal stand for?
They are distributed almost exclusively in the Southern Hemisphere and the Galapagos islands, but for being a flightless bird and swims (if special) is universally known.
What story does your design tell?
In the main face (the logo) I chose to place an image of a penguin chick to be a reference of tenderness and strength since their environment is very hostile. In the against side, put a familiar scene of the son and his father. I think both connote, tenderness, family and good memories that associate the product user to view them.
What style did you choose for your design and why?
Style is mine, drawing with stains and isolated lines, I escape to the continuity and perfectly demarcated planes and delivered to the brain leave the beautiful work of arming the scene. "Do not assume everything has the charm to find ways that make the whole." All penguins are all black and white, with some yellow in some species and beautiful shine blue in some cases, only use colors in gray scale in addition to the black and red. Have good contrast.
Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.
Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)
I have not used any third party material, I am the author of all the art that I present (except template and logo victorinox)
To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).
I'm an industrial designer of the faculty of architecture, design and urbanism at the University of Buenos Aires (Argentina)