Monarch Butterfly Flying

Visual solution

Which animal(s) did you choose as a visual and why?

I chose the Monarch Butterfly as the visual for my design because Victorinox Swiss Army has similar characteristics as the insect: elegance and delicacy.

What culture or region does the animal stand for?

I chose the Monarch Butterfly because each year thousands of Monarch Butterflies hibernate in Michoacán Mexico. This type of butterflies represent the region and are part of the culture.

What story does your design tell?

Is the path the Monarch Butterflies take until they reach their spot to hibernate.

What style did you choose for your design and why?

I chose a dynamic and colorful vector animated on after effects.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.


Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

No. 100% original.

To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

My name is Laura Riva Palacio. I am 23 years old. I am an industrial designer from Chihuahua, Mexico.

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