Our waters are full of exciting creatures, however the global fish populations are rapidly being depleted due to loss of habitat, increasing demand and unsustainable fishing practices. This design is to remind us to consider that although we don't see it everyday there is life below the surface!
Which animal(s) did you choose as a visual and why?
I chose the more commonly known goldfish along with some more exotic creatures of varying scales from the tiny x-ray tetra and colourful jelly fish to the majestic whale shark and out-of-this world narwhal!
What culture or region does the animal stand for?
These animals can relate to any culture or region, even landlocked countries that consume fish and carry out practices that affect the oceans and seas.
What story does your design tell?
If we all made sustainable choices we can help protect our underwater friends. It's also a reminder of the creatures we don't get to see everyday....wouldn't it be nice to keep them in your pocket!?
What style did you choose for your design and why?
I chose to hand draw the animals and colour them digitally, so that I could achieve the detail necessary to depict the aquatic textures and tiny fish scales!
Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.
Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)
To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).
Hello, my name is April, I am 28, and I live in Liverpool, UK. I am an Architect turned Illustrator. I created this design for Victorinox because I love drawing colourful animals and using them in designs.