Daily Welcome
Tribute to the animal that awakes humans for a long period of time to live a great day every day.


My main idea was to make the illustration with tatto look with some kind of vintage colorful mexican art almost like something related to "Milagros" some kind of colorful in some cases Brass Craft sacred hearts or Mexican handmade folk art usually found in Oaxaca.

Which animal(s) did you choose as a visual and why?

Domisticated Rooster, there´s no place in all Mexico i traveled i missed to hear or see a rooster during my visits, this is the reason i feel this domisticated fellow is kind of popular in my country, also is very well known that this beautiful feathered animal is abused in many countries as a barbaric atraction organizing fights between them, and same way as bullfight activities this practicies should get banned by a responsable government.

What culture or region does the animal stand for?

Mexico and Worldwide

What story does your design tell?

My design tells the story of every rooster´s job in Mexico awaking people´s from their sleep... to ensure something we have to thank them in case our alarm clock fails.

What style did you choose for your design and why?

This Rooster was conceptualized or based on tatto culture and mexican coloured brass folk art, i usually sketch all scan it and then later i vectorize it in the computer everything i design adding spot colors with a reduced and basic color palete, then with another digital program i begin the final details adding some interesting texture and more detail to the ilustration.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.


Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

No, everything i submit is 100% original.

To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

Experienced Graphic Designer with over 18 years working completely realated with graphic design, big love and interest for logo and branding design and still learning typography and lettering design.

Other entries in this project