BROWN HEART
ANIMALS LIVING AMONG US COMFORTABLY WITH NO FEAR.
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Visual solution

Which animal(s) did you choose as a visual and why?

I CHOSE THE GOBI BEAR MAZAALAI BECAUSE IT IS A HIGHLY ENDANGERED SPECIES. Population: 15-20 bears in 1960; 20 bears in 1970; 25-30 bears in 1980 & 30 bears in earle 1990.

What culture or region does the animal stand for?

Mongolia

What story does your design tell?

EACH BROWN HEART REPRESENTS A SINGLE MAZAALAI. HOW MUCH THE BROWN HEARTS WILL GROW IN NUMBERS IS DEPENDENT OF US HUMANS. A RED HEART REPRESENTS A SINGLE HUMAN. IT IS SHOWING THAT THE MAZAALAI WILL NOT BE SAVED BY US GRIEVING AND BEING HEARTBROKEN OVER THE DECLINING OF THE SPECIES AND CAN BE SAVED FROM EXTINCTION WITH THE HELP OF OUR LOVE AND CARE.

What style did you choose for your design and why?

Vector graphic

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.

Mongolia

Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

No

To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

L.MUNKHZAYA. MONGOLIA. GRAPHIC DESIGNER. CURRENTLY AN ART STUDENT IN ITALY. THIS TOPIC INTRIGUED ME BECAUSE I AM FROM MONGOLIA, WHERE I’VE GROWN UP IN THE MIDDLE OF VAST VALLEYS, AND STUNNING NATURE ALONG WITH BEAUTIFUL ANIMALS.

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