I wanted to explore the different colors a jellyfish can have when glowing in the dark, and I thought it would be perfect for the black version of the Victorinox Swiss Army Knife, as it creates an incredible visual experience
Which animal(s) did you choose as a visual and why?
I chose jellyfish because I'm astonished at their ability to glow in the dark, as well as being one of the most beautiful and dangerous species in the Earth.
What culture or region does the animal stand for?
The jellyfish has many connotations, but for Mexican culture, it shows a sense of protection and survival to danger
What story does your design tell?
I want to express the incredible feeling you have when you see one of this incredible species, and also I wanted to explore a different texture that resembles oil pastels, and the different colours are extremely psychedelic.
What style did you choose for your design and why?
I chose digital illustration using oil pastels because I wanted to take a different approach to then explore the colors it can offer.
Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.
Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)
To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).
I am Mariana Guerrero, I study Graphic Design in Mexico and I wanted to portray a vivacious experience through the magnificent bioluminescent jellyfish, creating a new visual experience for the user of Victorinox Swiss Army Knife.