Victorinox Bear Roar
The bravery and power of a bear!


Illustration of a brown bear, incorporating the Victorinox logo as part of the bear's roar. The illustration is made out of simple lines, that gradually transform from simply being the bear's fur into minimalistic forest trees.

Which animal(s) did you choose as a visual and why?

Brown bear. It is a symbol of bravery, power, confidence and authority.

What culture or region does the animal stand for?

Brown bears are generally found all around the world, including the Carpathian region (especially Romania).

What story does your design tell?

Anyone with a Victorinox Bear Roar is brave and powerful :)

What style did you choose for your design and why?

Line illustration to combine the idea of the bear and its habitat, leaving the Victorinox logo to be the center of attention - the roar!

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.


Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)


To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

My name is Alexandra. Graphic designer, currently living in Romania.

Other entries in this project