Lostriţa (Huck))
A fantastic love story , a story within a story and a real species of endangered fish (huck).
1/8

Solution

It is a popular legend about "the devil pool", embodied by a giant huck(lostrita), a girl" who "lured many people" from skilful fishermen up to ignorant children - mesmerised by its brightness, and so, drowned in the Bistrita waters. All because -it was said - she was "insatiable for human flesh ".

Which animal(s) did you choose as a visual and why?

Lostriţa (Hucho hucho) is a freshwater predatory fish, family salmonids (Salmonidae), high flowing mountain waters with rocky bottom of the Danube river basinand its tributary rivers (Siret/Bistrita). It is an endemic species in the Danube basin. In Romania it is endangered, because the fishing for that reason Lostriţa placed under the protection of law and fished only with special permission.

What culture or region does the animal stand for?

The Bistrița is a river in the Romanian regions of Maramureș, Bukovina and Moldavia. It is a right tributary of the river Siret Near Bacău it flows into the Siret. Its source is in the Rodna Mountains, at the foot of the Gârgalău peak. It flows through the counties Bistrița-Năsăud, Suceava, Neamț and Bacău. The towns Vatra Dornei, Bicaz, Piatra Neamț, Roznov, Buhuși and Bacău lie along the Bistrița.

What story does your design tell?

The story "Lotrita" by Vasile V is from the book "Love Magic", published posthumously (1970), thus falling in contemporary prose. It's a fantastic story, because it combines real plan with the fabulous and is a story within a story, because the whole action is subordinated to the legend about the young Aliman and huck magic, that fishermen on the shore Bistritei recount for generations.

What style did you choose for your design and why?

Flat design with shadows and lights texture, a more simplified and classicall digital aesthetic.

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.

Romania

Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

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I graduated from the University of Architecture and Urbanism in Bucharest in 2011. And since then I have worked in advertising as a graphic designer and illustrator

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