With a Victorinox swiss knife, you are never caught in a web.
Which animal(s) did you choose as a visual and why?
The cross-spider since it symbolizes Victorinox with a similar sign on its back.
What culture or region does the animal stand for?
The cross-spider comes from Central Europe. Since the spider is also my personal symbol it fit perfectly for me to the theme of Animals of the World.
What story does your design tell?
So often we find ourselves hanging on or seemingly entangled. The intricate spiders net show's exactly that while the Victorinox swiss knife helps you to not hang on in a variety of situations.
What style did you choose for your design and why?
The spider hanging from its precisely made web with the emblem of Victorinox in the center of it and yet the line you don't have to always hang on to exemplify that.
Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.
Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)
To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).
I am an illustrator and graphic designer with a love for animals, children's books and aesthetic design.