The concept refers to the futurism and cinematic, making a link with Duchamp´s paint. The idea is proposed in the possibilities of movement in one side and textures in the other. The graphic proposal attends to the pictoral reference and trace in the Duchamp painting, working with bold lines and hard brushes.
Which animal(s) did you choose as a visual and why?
The animal is a Tiuque and is characteristic of south america, in coloquial language means the astute, clever and moved.
What culture or region does the animal stand for?
South america Chile and Argentina.
What story does your design tell?
The story is based on the movement of a bird and the flying take off which is one of the concepts that moves the human to invent himself in different areas in visual arts and design. The cinematic movements make influence in how we relation ourselves in space, connecting the idea of digital and analogic between a paint and digital design.
What style did you choose for your design and why?
The style is based on the reference, and i choose it because of the concept explained.
Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.
My country is Mexico but i lived in south america 13 years ago, so big part of the natural imaginary is of this region.
Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)
No is all of my creation the only thing is a reference of the Duchamp paint, that is a influence of the proposal.
To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).
I have study Art in different Universities in Latin America, like ISA Habana, Academia de San Carlos Mexico City, Bellas Artes in Argentina. Master in media Arts of the Universidad de Chile and Postgraduated in Art and Technology of Universidad de Cordoba Argentina.