The idea behind Cuddlepillar was to take a cute and very familiar animal and turn it into a cartoon-like character that people and especially girls would instantly fall in love with.
Which animal(s) did you choose as a visual and why?
We chose a CATERPILLAR because of its obvious cuteness and because It could be portrayed in REAL SIZE. This allows for a deeper connection to it because it's not just a picture on a Swiss army knife, it's a caterpillar or a Cuddlepillar in this case ;).
What culture or region does the animal stand for?
The caterpillar it's not from a specific region or culture. You can find caterpillars everywhere, trees, hedges, bushes, gardens.
What story does your design tell?
Cuddlepillar wakes up every day with a shiny smile on his face. Because he is such a friendly and happy little helper, he has lots and lots of friends. He is always cuddly and nice and will help a friend in need anytime. Work or cuddle, Cuddlepillar is your best and sweetest pal to hang out with. ;)
What style did you choose for your design and why?
Watercolor, because it's warm and charming as our little Cuddlepillar
Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.
Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)
We only used some mock-ups and pictures for the presentations purposes only. The design on the knife is 100% ours.
To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).
We are Corina and Alex, a graphic designer and an architect. We both live in Bucharest Romania for some years now but we actually met the first time on jovoto and instantly connected. We even made a brainCHILD together :) named CUDDLEpillar. Work or cuddle, Cuddlepillar is your best and sweetest pal to hang out with.