MAGIC ROOTS
iconic OWL created with the Huichol technique from Mexico
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Solution

One of the most valuable handicrafts in foreign parts are the Huichol Art designs. These crafts are originally from Sierra Madre Occidental in the Mexican states of Nayarit, Zacatecas and Durango, mixing the beaded technique with attractive colors.

Which animal(s) did you choose as a visual and why?

An owl as the main element of my design, the deer, snake and scorpion as the mexican elements using by The huicholes.

What culture or region does the animal stand for?

Mexican culture

What story does your design tell?

My design was created imitating the beaded technique, each bead was colored one by one to make a real pattern of this culture.

What style did you choose for your design and why?

beaded techinque (Huichol Art)

Please make sure you have filled out your country of origin in your profile! It’s important that the regional Victorinox team understands the cultural background of your design.

Yes I did, Mexico

Have you used any third-party material? Even if you’ve modified or combined it, please know that in this project no stock material is accepted. See “Guidelines, regulations & comments” (in the brief)

No third-party material. Vectors 100% original.

To be featured on facebook as the Victorinox "Pick of the Day" please write a short statement about you (see more details in the brief).

Hey there, I'm Luis, I'm 30 years old, I live in Mexico City and work as designer since 5 years ago. My design is a representation of a Huichol craft from Mexico, one of the most valuable handicrafts in foreign parts. I'm proud of my culture and I want to share a part from my country with all Victorinox fans.

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