Your Swiss Army Knife 2018

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Call of nature - Matterhorn
Heritage, tradition, close to nature, sense of life, feeling of freedom
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Solution

I wanted to tell stories and at the same time reflecting to the roots of Victorinox. On the front part there is a camper who is taking a rest in his / her tent while enjoying the beautiful view in front of his / her feet. The story is partly based on my own experience as a camper and as a proud owner of a Swiss army knife since more than 25 years. On the back part there are alpine climbers conquering the hilltop of the beautiful and unique Matterhorn.

Which place, city and country is featured in your design? (place/city/country)

Matterhorn, Switzerland

Describe why you have chosen this place as a visual? What story does your design tell?

The reason why I’ve chosen Matterhorn is very simple. I wanted to come up with a place which reflects to the history, to the heritage of Victorinox, but at the same time it does tell stories about Swiss army knife owners (passionate nature lovers).

To be featured on social media as the Victorinox "Pick of the Day", please write a short statement about yourself (see more details in the brief).

My name is Eva and I do live in Hungary. I'm a mother of 3 wonderful kids and an enthusiastic graphic designer, always dedicated to create something unique, something beautiful. Being a freelancer gives me the freedom to work more flexible, I can allot my time depending on the schedule of my family.

Please make sure you’ve filled out your country of origin in your profile and insert your country of origin here:

Hungary

Have you read the" Guidelines, regulations & comments" section in the brief and is this your original work?

Yes to both questions