Your Swiss Army Knife 2018

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HIMALAYA / TIBET
The view towards the mountains of Himalaya with typical colorful prayer flags in front.
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Solution

I searched for a place, that is connected to what Victorinox stands for and could work as a symbol, one might want to buy without necessarily having visited this place.

Victorinox Army Knifes are strongly connected to nature and outdoor adventure which again Himalaya stands for. Himalaya, especially Tibet is sort of a place of desire for me and I like the tradition and the appearance of the cheery colorful prayer flags fluttering in front of these impressive mountains, getting more and more translucent with the time.

The amazing nature on the one hand and the meaning of the flags – to let the wind carry prayers and good wishes not only for oneselves but for every being on earth – seemed to be a suiting motiv for me. So I wanted to put focus on these two elements and arrange them in a way, that fits with the shape of the knife and stages the Victorinox Logo.

Which place, city and country is featured in your design? (place/city/country)

HIMALAYA / TIBET

Describe why you have chosen this place as a visual? What story does your design tell?

see above

To be featured on social media as the Victorinox "Pick of the Day", please write a short statement about yourself (see more details in the brief).

I'm a Berlin based Designer, working in the fields of Product- and Graphic Design.

Please make sure you’ve filled out your country of origin in your profile and insert your country of origin here:

Germany

Have you read the" Guidelines, regulations & comments" section in the brief and is this your original work?

Yes