Tianzi Mountains-China
My idea was to relate the Tianzi Mountains with the Victorinox Brand.


Victorinox Knifes have an infinite way to be used in any environment and situations. From the Swiss Alps to the Tianzi Mountains, the Victorinox pocket knifes are the perfect partners for you to have. I truly believe that this product fits perfectly in this environment.

Which place, city and country is featured in your design? (place/city/country)

Tianzi Mountains-China

Describe why you have chosen this place as a visual? What story does your design tell?

I chose this place because it is one of the most remarkable and iconic place on earth. It inspired movies like Avatar and and many other artist.

To be featured on social media as the Victorinox "Pick of the Day", please write a short statement about yourself (see more details in the brief).

“Hi! My name is Iancu and I am 24 years old. I live in Bucharest. I’ve been studying architecture for the last 6 years and design for the last 5. I created this design for Victorinox because I like the idea of an utility knife that is more than a simple tool, that is a design object that combine the utility with beauty and it also makes it fun.

Please make sure you’ve filled out your country of origin in your profile and insert your country of origin here:


Have you read the" Guidelines, regulations & comments" section in the brief and is this your original work?