hats off to you, sir!
The main idea is that we should respect and protect our landmarks.


The purpose of my idea is to exemplify a metaphor for the protection and devotion to something very important, valuable and iconic as landmarks are. In order to signify and emphasize the protection and respect for the landmarks I have chosen to illustrate the Queen’s Guards. As their mission is to guard the Queen and all the official royal residences across the UK, ours should be to protect and respect the landmarks we see. I’ve drawn the landmarks on the head, as hats, to illustrate that once you’ve seen them, they get stuck in your mind, representing a part of you from that moment on. This indicates the significance of a certain landmark on someone’s mind and that we should protect and respect landmarks for the feelings and emotions they give us.

Despite tourist perceptions, Queen’s Guards are not purely ceremonial, to the contrary, the Queen's Guards are fully operational soldiers charged with the duty of guarding the official royal residences across the UK. Not only are they expected to defend the royal family from any number of threats at the drop of a hat (get it? haha) they also are under a lot of pressure on a daily basis due to their expected standards of behaviour. As the hats of the Queen’s Guards metaphorically carry the concept of protection and respect, people’s minds also get stuck with the value, importance and the feelings they get from the landmarks they see. Which is why I’ve chosen two of the most famous landmarks in London to suggest that people should protect and respect them more often. Big Ben, one of the oldest and beloved landmarks in London hosted by the Elizabeth Tower, is the largest four-faced chiming clock and the third tallest free-standing clock tower in the world. The Gherkin is one of the tallest buildings found in the city. However, Londoners aren’t the only ones fond of this building – its clean design has won it many awards and it remains one of the most widely recognised examples of present-day architecture.

Which place, city and country is featured in your design? (place/city/country)

Big Ben, The Gherkin / London / United Kingdom

Describe why you have chosen this place as a visual? What story does your design tell?

Big Ben symbolizes the past, with all it’s neo-gothical features, and The Gerkin is much closer to the present with all it’s neo-futuristic lines. I have chosen these two to point out that regardless of their age, the landmarks must be protected and respected. The unique and bold style of these London landmarks suggest the uniqueness and boldness of the Queen, which is the most iconic symbol of the UK.

To be featured on social media as the Victorinox "Pick of the Day", please write a short statement about yourself (see more details in the brief).

Hello! My name is Ovidiu Cristea and I am 27 years old. I live in Romania, Bucharest and I’ve been working as a designer for 7 years. I created this design for Victorinox because it is friendly, clear and has the potential to become iconic. The lines which define the landmarks are sleek, definite and easy to recognise, whilst the playful design of the Guards’ faces give it the quirkiness and visual balance it needs, enough for people to know or get a glimpse of what it is about.

Please make sure you’ve filled out your country of origin in your profile and insert your country of origin here:


Have you read the" Guidelines, regulations & comments" section in the brief and is this your original work?

yes and yes it is.