Save the Arctic
The idea was to raise consciousness through design.


To raise consciousness, the idea combines a special place with a current social issue. The most affected place by climate change today is definitely the Arctic. Unfortunately not many people have the opportunity to visit the Arctic wherefore not many people know much about this situation. Day-by-day, the ice on the Arctic is disappearing and with that ice, homes of hundreds of animals are disappearing too. Note the mountains with their secret message (SOS) and the ice on which the polar bear is standing. It is a clock which shows ''5 to 12'' - a common expression (at least here on the Balkans) when someone is running out of time.

Which place, city and country is featured in your design? (place/city/country)

The design features the Arctic with its vastnesses, hills, and the surrounding sea.

Describe why you have chosen this place as a visual? What story does your design tell?

I chose this place to tell people through design the story about the Arctic - the story about the polar bear who lost its home because it literary melted away.

To be featured on social media as the Victorinox "Pick of the Day", please write a short statement about yourself (see more details in the brief).

Hello! I'm Nikola Matošević, a 25 years young freelance graphic designer from Bosnia and Herzegovina. My goal with this entry is to present the beauty of the Arctic, but also to raise consciousness because it's the most affected place by climate change. Do we want to lose this beauty?

Please make sure you’ve filled out your country of origin in your profile and insert your country of origin here:

Bosnia and Herzegovina

Have you read the" Guidelines, regulations & comments" section in the brief and is this your original work?

Yes I have, and yes, the design is completely my original work.

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