This spring I was lucky enough to befriend a couple of people from Los Angeles. In combination with my passion for all sports that includes a board, they inspired me to illustrate a famous American spot: Venice Beach.
Venice is more than a place. More than another sunshiny beach. It is a certain mood or atmosphere and in a way, it seems like the epitome of an American “wonderland”.
Caught in a weightless, mid-air moment it is as if the skater of the picture reaches for the knife. The green palm emphasizes the red logo forming a complementary contrast. To keep a clear and iconic style most of the assets for the illustration started as cardboard cutouts, which I scanned and edited. The smooth shapes of the skateboard and clouds is allusions to the shape of the knife itself making product and illustration become one. This is the Californian spirit united with the classic Swiss pocketknife.
Apart from the skater culture, the Venice boardwalk is also famous for its beach basketball courts and its landmark, the Venice Sign. The illustration of the sign is not a direct reproduction not to harm the trademark registration – divided to fit the format it forms a more exciting graphic while still being recognizable.
This is for the wild ones, the surfers and skaters, the beach boys and mermaids, the adrenaline seekers and chill pioneers, party people and pocket knife aficionados. This is for the free and colorful. This is for the explorers: Put a piece of the Californian beach vibe in your pocket.