Your Swiss Army Knife 2018

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La Ruta Del Tequila
A train, agave plants and tequila!
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Solution

La Ruta Del Tequila is a touristic route made in Jalisco, México. There people can learn, via a train tour, a little bit of how Tequila is made.

Which place, city and country is featured in your design? (place/city/country)

La Ruta Del Tequila, Jalisco, México

Describe why you have chosen this place as a visual? What story does your design tell?

Tequila is one of the most iconic mexican drinks. Linked with great history and an artisan process, we think this route and the beautiful agave plants make it a great visual and historic choice, plus, Mexico is always realted to "fiesta", and there's no fiesta without tequila!

To be featured on social media as the Victorinox "Pick of the Day", please write a short statement about yourself (see more details in the brief).

Fernando is an Architect and I'm a Graphic designer. Both located in Mexico City, we are a couple crazy about mexican traditions, details, colors and story.

Please make sure you’ve filled out your country of origin in your profile and insert your country of origin here:

Mexico

Have you read the" Guidelines, regulations & comments" section in the brief and is this your original work?

Yes