El Nuba
Beautifully Vibrant


My idea is to show how beautiful & vibrant El Nuba is, which lies along the Nile river in the very South of Egypt, right along the border with Sudan. This place is full of amazing authentic culture and traditions which originates from the ancient Egyptian civilization so it has a charm from the past with a slight modern touch.

Which place, city and country is featured in your design? (place/city/country)

El Nuba, Aswan, Egypt

Describe why you have chosen this place as a visual? What story does your design tell?

I have chosen El Nuba because I have been there myself and I saw how beautiful this place is. I live in Egypt and I am very proud to have such an amazing place in my country. My design tells a story about the beautiful El Nuba houses, colors, water rocks, sunny weather and feluccas (traditional sailing boats).

To be featured on social media as the Victorinox "Pick of the Day", please write a short statement about yourself (see more details in the brief).

My name is Karim Takla, I am a Graphic Designer from Cairo, Egypt. I have been professionally working in this field for 2 years and I am really passionate about what I do. I created this design for Victorinox because I think we should focus more on obscure yet beautiful places around the world like El Nuba.

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Have you read the" Guidelines, regulations & comments" section in the brief and is this your original work?